A hip, young and trendy designer, all cunningly hidden inside the shell of a slightly overweight (and almost middle-aged) company director.

Martin is a passionate armchair politician, and is intending to eventually become Prime Minister (though he'll need to do significantly better than this first attempt). Until then, between his other responsibilities of being a dad and a DIY virtuoso, he cobbles together a living by "pulling a thread of order from the tangled web of digital chaos".

He lives down on the sunny south coast, with his family, and more dogs than you can throw a stick for.

– All of whom gaze upon him with a mixture of adulation and respect, and think his renowned ability to write a final paragraph comprised entirely of wishful thinking, is richly deserved.